The same story turns up on r/dropshipping, r/PPC and BlackHatWorld every month. An ad account, a Business Manager or a personal profile gets restricted, the person makes a new one, that one dies too, and they ask whether the IP did it. One r/dropshipping poster went the whole way: banned after a final appeal, "created a new one which got banned almost instantly," then "decided to use a proxy and created a new account with, again, the same result after confirming my identity," and concluded "I am definitely IP banned but I'm guessing my identity is also flagged." A BlackHatWorld thread is blunter: "I don't understand why my ad account was banned immediately after I added a credit card."
This post is for the person holding that notice. We sell IP addresses, so you would expect us to say the proxy fixes it. Sometimes it does. In most of these threads it does not.
Meta scores an account on several signals and the IP is only one of them
An ad account or profile is judged on at least six independent things: the payment instrument and its billing history, identity and verification status, ad content and policy history, the device and browser, the age and behaviour of the account, and the IP's history and geography. A proxy changes the last one. Nothing else moves.
That is why the r/dropshipping poster got the same result with and without a proxy. His account died after confirming his identity. So the first question is never "which proxy". It is "which signal tripped". Meta's notice usually names the category, and the category tells you whether an IP is even in the conversation.
The bans that really were the IP
An IP is the cause when the notice arrives before Meta knows anything else about you: at signup, at the first login from a new place, or when many accounts share one address. Those are the cases where a fixed, clean, correctly located IP changes the outcome.
Tor, VPN and datacenter exits
The r/TOR poster who asked "Is it even possible to create a facebook account through TOR" answered himself in the same post: on his phone he "could create a new account in seconds without being asked for a phone number." Tor exit nodes are public lists. So are commercial VPN ranges and cloud hosts. Meta does not need to know who you are to refuse an address thousands of strangers used that week. Run any proxy through the IP lookup first. If the organisation is a hosting company, stop there.
Many accounts from one address
A BlackHatWorld thread on making accounts in 2026 puts it in one sentence: "Using GoLogin's default profile, repeated ISP proxies, and creating many accounts in a short period of time causes Facebook to activate selfie verification." Two of those three are the IP. Ten signups from one address in an afternoon look like a farm because they are one. One address per account, spread over days, is the boring fix.
The address that changes between logins
The r/PPC newbie asked the right thing: "Residential proxies use rotating ip address, so that means I login with a new ip address every time, won't that create a flag?" It can. A profile that logs in from Ohio at nine and Texas at ten trips the same check that fires when a password leaks. His follow-up, "Can I select specific residential proxy(s) to use everytime," is what a sticky session or a static ISP IP is for. The rotating versus sticky guide has the difference.
Wrong country for the job
The r/advertising poster whose overseas worker ran Marketplace listings found US users got "Sorry can't contact user at this time." A New York listing managed from a profile that logs in from another continent is a mismatch Meta sees in one lookup. The recent BlackHatWorld question about "what proxy to use for delhi/ new delhi for meta profile" is the same family: the profile should log in from where the person and the business are.
The bans that were not the IP and no proxy will touch
If the restriction names payment, identity, advertising policy or ad content, the IP is not the variable, and a proxy bought for it is money spent on the wrong signal.
"Banned immediately after I added a credit card"
That is a payment and risk decision. The card's issuing country, whether it has appeared on other disabled accounts, whether the billing address matches the business, whether a brand-new account's first act was adding a card and trying to spend. A proxy sits nowhere in that list.
"Restricted from running or managing Facebook ads"
A BlackHatWorld poster wrote: "My long standing personal Facebook account has been restricted from running or managing Facebook ads (I am not talking about the ad account)." That is a restriction on the person, based on advertising history. Creating another profile from a new IP is what the "banned almost instantly" cycle looks like from inside. The route is the appeal. An address does not change who you are.
Video selfie loops
A line from a BlackHatWorld thread on video selfie verification claims: "You're constantly being sent to video selfies because Facebook has memorized your IP address." Treat that as one person's theory. Selfie and ID checks are identity checks. A bad or overused IP can be one trigger for a brand-new account, but once the loop is running, the loop is about who you are. We do not give advice on getting past identity verification.
Content and policy bans
"My ad keeps getting banned." "Some privacy check on the ad content prevented the ad from being deliverable." All ad review, which reads the creative, the landing page and the category, never the IP. The BlackHatWorld poster who wrote "I log in with an anti-detect browser, cookies, and a USA 5G proxy, but it doesn't help" had already bought every network-side fix. That is the tell.
New Business Managers that keep getting locked
A new BM with no verified business, no payment history and no admin with any history is the least trusted object on the platform, so "The fb BM I create keep getting locked" is the expected outcome, not a network problem. Verification, a real admin and patience get a BM through. A proxy does not.
The setup where the IP stops being a suspect
Give each profile or Business Manager one fixed IP in the country of the billing address and the people who log in, never rotate it mid-session, and pair it with one browser profile. That removes the IP from every list above.
One fixed address means a dedicated static ISP proxy or a residential sticky session that lasts the working day. Ours are country-level: US, GB, DE, FR, JP and HK for static IPs, and country targeting on the residential pool. The r/PPC poster's third question, city or state selection, is a no at the ISP level, and it rarely matters. Country and consistency do.
One browser profile per account is the other half. The r/FacebookAds question "I use multilogin ... Are residential proxys necessary?" has a two-part answer: the antidetect browser gives each account its own device, the proxy gives each account its own address, and one without the other leaves a link between accounts. The Facebook proxies page covers which proxy type fits which Meta job.
When mobile is not the answer you were told it was
A reply snippet in the BlackHatWorld thread "My profiles keep getting flagged for review, ad accounts and bms are good" prescribes "Change your proxy! Switch exclusively to mobile proxies (preferably private ones, with rotation by link) of the same geo as the country of account." Half of it is right.
Mobile IPs sit behind carrier-grade NAT, so hundreds of real phones share one address, and Meta tolerates many accounts on a mobile IP. If your problem is many accounts from one address, mobile helps. If profiles keep going to review while the ad accounts and BMs are fine, that is a profile-level signal: behaviour, age, identity. The other poster already tried "a USA 5G proxy, but it doesn't help." Wrong signal. There is a longer piece on whether you actually need mobile proxies.
Bought profiles and backup accounts
We do not advise buying Facebook profiles, and the r/PPC poster's last question shows why: "what about the fingerprints of the real owner of the account im buying, Ive seen sellers saying they will give cookies as well." A bought profile arrives with someone else's login history, devices and cookie jar. Every one of those is a signal you cannot see or clean, the ban lands on you, and it is against Meta's terms.
The r/DigitalMarketing version is the reasonable one: people are "loosing thier 20 year old personal FB/IG account which is linked to thier Business Manager," so "Should I make a secondary account on a separate device, proxy and credit cards and run ads through there?" A shadow account that pays with your cards and runs from your desk is the pattern that gets both killed, because Meta links accounts through payment, admin overlap and devices. Add a second admin to the Business Manager, verify the business, and keep the personal profile out of the advertising loop as far as Meta allows.
FAQ
Does Facebook ban IP addresses?
Yes, but mostly at signup and login rather than as a punishment for an existing account. Tor exits, VPN ranges, cloud hosts and addresses that just created a pile of accounts get refused or sent to verification.
Will a proxy fix a banned Facebook ad account?
No. An ad account ban is tied to the identity, the payment method and the advertising history, none of which a proxy changes. A proxy can stop the next account from being flagged at birth for coming from a bad address.
Why was my Facebook ad account banned after adding a credit card?
Because adding a card is when Meta runs its payment risk check. A card seen on other disabled accounts, a billing country that does not match the business, or a brand-new account that adds a card and spends at once can all trip it. The IP is not part of that check.
Does Facebook video selfie verification happen because of my IP?
Not once you are in the loop. For a brand-new account a bad or overused IP can be one trigger, but the check itself is about identity, and repeating it from a new address changes nothing.
Should I use a rotating or a static proxy for Facebook ads?
Static. A profile that logs in from a different address every session looks like a compromised account. Use a dedicated ISP IP or a residential sticky session in the country of the billing address, and keep it for the life of the account.
Can I create a Facebook account through Tor?
In practice no. Tor exit nodes are public and every one of them has been used to make accounts before you, so Meta sends the signup straight to verification or disables it.